They say everything's bigger in Texas, so we packed our Rodeo Rub to the brim with big time BBQ flavor. We lassoed brown sugar, spices, and hickory smoke to craft this unique Texas BBQ rub.

This BBQ rub and seasoning is especially popular as both a beef brisket rub and a Texas rib rub. And this brisket rub doesn't disappoint! With this brisket seasoning, you'll make smoked brisket so good, just see if it lasts longer than 8 seconds.

Pro tip: After pulling your brisket off the smoker, tightly wrap it in butcher paper and let set in an insulated cooler for another 2-3 hours. The extra wait is worth it!

Great on:

• Smoked Brisket
• Grilled Steaks
• Spare Ribs